{"id":19141,"date":"2025-10-01T12:24:27","date_gmt":"2025-10-01T12:24:27","guid":{"rendered":"https:\/\/rcsee.org\/?p=19141"},"modified":"2026-01-06T14:53:26","modified_gmt":"2026-01-06T14:53:26","slug":"increasing-the-visibility-of-cluster-members-on-the-eu-market","status":"publish","type":"post","link":"https:\/\/rcsee.org\/en\/increasing-the-visibility-of-cluster-members-on-the-eu-market\/","title":{"rendered":"Increasing the visibility of Cluster members on the EU market"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Research at the level of 8 European railway clusters conducted in the first quarter of 2025 showed that the members of our cluster are at the level of only 42% in the use of modern digital technologies for company promotion on the EU market and that work must be done to increase the visibility of those who export products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A special obstacle is that companies from countries in the region that are not members of the EU have restrictions on their visibility if their promotional content is not marketed from one of the EU countries. Such contents are limited and reach the target group to a significantly lesser extent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For this reason, Rail Cluster SEE established cooperation with Solving Communication EOOD, an agency registered in the EU, whose specialty is the creation of professional digital campaigns, video production and organization of international events. Solving’s mission is to raise the visibility of brands in the Southeast European region and make them visible to the desired target groups on the EU market.\u00a0 Solving Communication EOOD has significant experience in creating digital campaigns and video content for railway and logistics companies, and among other things, he developed the concept and created the new website of the Southeast European Railway Cluster and significantly helped to raise the visibility of our Cluster in Europe and globally in accordance with the latest generation digital standards and the requirements of artificial intelligence on the Internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

That is why we are addressing all Cluster members who want to improve their visibility on the EU market and beyond with a recommendation to contact the Creative Solving Team, schedule a meeting, exchange information and receive a number of useful tips on how they can raise their visibility in a certain target group of potential clients and orderers on the European market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe also send a list of key activities in which Solving can offer support:<\/strong>
\n